The Multi-attribute Linear Ballistic Accumulator Model of Decision-making
نویسندگان
چکیده
Context effects preference changes depending on the availability of other options have wide ranging implications across applied and theoretical domains, and have driven the development of new dynamic models of multi-attribute and multialternative choice. We propose the Multi-attribute Linear Ballistic Accumulator (MLBA), a new dynamic model that provides a quantitative account of the co-occurrence of three context effects attraction, similarity, and compromise not only in traditional paradigms involving choices among hedonic stimuli but also of recent demonstrations of these effects with non-hedonic stimuli. The MLBA model has analytical solutions making it computationally easier to apply than previous dynamic models.
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